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Initl is a creative software studio dedicated to turning small daily actions into lasting impact — from everyday habits to the journeys you remember — for Gen Z and Millennials.

Butterfly Effect WATTAGAM BUTTO

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01 — Principle

Every great journey starts with a simple "init" command.

Initl (derived from Initialize) exists to help you initialize your impact on the world by turning small daily actions into powerful, life-changing habits.

Every dot counts

10 dots lit

Tap or drag to light up your days

01
Start Small
Every great change begins with one small action. We build apps that make that first step easy to take.
02
Habit Precision
Building lasting habits through science-backed feedback loops and emotional connection.
03
Gen Z Native
Designed with the aesthetics and interaction patterns that resonate with the next generation.

02 — Projects

What we're building

Project 01Live· App Store

Our Flagship Product:

Butterfly Effect.

Butterfly Effect is a gamified diary and habit-tracking mobile application. Users hatch and raise a virtual pixel-art pet caterpillar by feeding it 'habit leaves' earned through daily journaling and task completion. Through AI-powered insights, it helps users understand their emotional patterns and suggests personalized habits.

Interactive 'Habit Leaves' economy
AI-powered emotional analysis & feedback
Daily 'Fortune Cookies' for mental wellness
Retro-inspired pixel-art UI/UX

🥚

EggHabit leaves: 0

View on the App Store

Project 02Live· App Store

Also from Initl:

WATTAGAM.

WATTAGAM is a travel record app where short 2-5 second scenes become a continuous trip movie. Every scene stays on the map as a step of your journey, so each trip remains on the globe and can be replayed anytime.

Fast capture of 2-5 second travel scenes
Map-first memory: your trips on a globe
Scenes combined into a trip movie
End-to-end encrypted scene media

Drag the globe, tap a pinGongju, Korea · Your trip on the map

Project 03Coming Soon· iOS

Also from Initl:

BUTTO.

Get Close. Play Together.

BUTTO is a nearby multiplayer app. Friends' iPhones connect directly to each other — no internet, no account, no game server — and you jump straight into mini-games together.